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The MASTER BRAND 10001 is an oil-based interior primer, sealer, and stain blocker formulated to stop severe stains before topcoat application. It targets water stains, smoke damage, tannin bleed, ink, pencil marks, felt marker, and grease. The formula also seals pet odors, food odors, and smoke odors at the surface level, preventing them from telegraphing through finish coats. At 11.188 pounds per gallon unit, it is a full-weight, solvent-carried product. Painting contractors, restoration crews, and property maintenance professionals apply this primer when latex-only products have failed or when the substrate demands a stronger barrier before finish paint.
This primer is suited for interior residential and light commercial applications where heavy staining or odor contamination is present. Approved substrates include wood, drywall, plaster, paneling, wallpaper, masonry, brick, painted metal, and properly prepared glossy surfaces. It accepts both latex and oil-based topcoats, making it compatible with the finish system already on the job. Typical scenarios include fire and smoke restoration, pet-damaged rental unit turnover, water-stained ceilings, and tannin-bleeding wood surfaces.
Designed for interior use over wood, drywall, plaster, paneling, wallpaper, masonry, brick, painted metal, and properly prepared glossy surfaces. Accepts latex or oil-based finish coats.
Application of oil-based primer requires adequate ventilation in the work area due to solvent content. Ensure the substrate is clean, dry, and free of loose material before application. Follow local VOC regulations, as oil-based coatings may be restricted in certain jurisdictions. Clean tools with mineral spirits or paint thinner immediately after use.
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