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The 3M 7010388548 is a flexible, enclosed-lens reflective film designed for rear bumper stripes, vehicle markings, and multicolor emblems. Measuring 104 inches x 2 inches in yellow, this film delivers high-visibility retroreflection suited for fleet marking, safety striping, and vehicle identification applications. It features a positionable pressure-sensitive adhesive that allows repositioning during installation before final commitment, reducing waste and misalignment errors. Licensed tradespeople and fleet graphics installers working to DOT or municipal marking specifications will find this format straightforward to apply on standard vehicle bumper profiles.
This reflective film is used on the rear bumpers and body panels of commercial vehicles, fleet trucks, emergency apparatus, trailers, and service vehicles where conspicuity marking is required. The flexible construction allows the film to conform to corrugated and curved surfaces without lifting or bridging, making it practical for real-world vehicle contours encountered in the field.
Designed as an OEM-style replacement and aftermarket reflective stripe for rear bumper and body panel marking applications on commercial and fleet vehicles with flat, corrugated, or curved exterior surfaces.
Surface preparation is critical — clean the mounting surface thoroughly with an appropriate solvent cleaner and allow it to dry completely before application. Apply in ambient temperatures within the adhesive manufacturer's recommended range and use a firm squeegee to eliminate air bubbles and ensure full contact. Follow applicable DOT conspicuity marking regulations (49 CFR Part 571.108 or equivalent) when installing on commercial vehicles. Do not stretch the film during application, as distortion may reduce reflective performance and adhesion life.
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